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From the E-Guide “How To Become A Personal ESL Trainer”:
 
So very many native English speakers living – either temporarily or permanently – in non-English speaking countries earn money by teaching English. Why shouldn’t you?

There is no disputing that English is the language of communication in our ‘Global Village’. This means that a vast number of people around the world, and especially the professionals among them, are always on the lookout for ways to improve their English conversational skills.

Tens of thousands of native English speakers live in non-English speaking countries. If you are one of these, the idea of teaching English as a Second Language has probably crossed your mind.

I am suggesting that the most exciting, the most satisfying and by far the most lucrative area in the field of ESL is Personal Training.

I’m suggesting that you can become a personal ESL trainer.

What is a personal ESL trainer? Who are his students?

Most professional people who have come of age in the past 15-25 years or so (depending on their countries of origin) studied English in the school systems of their countries . . . so they don’t have to be ‘taught’ in the classic sense. But they now find themselves in positions which require a good – and constant – command of the spoken language, something they were not required to achieve during their years of schooling. Take, for example, the engineer who, as a project manager, has phone contact with English-speaking suppliers, attends industrial fairs, and meets with his counterparts in overseas subsidiaries; or the doctor who is expected to maintain an ongoing contact with projects and colleagues abroad; or the private businessman who wants to expand his interests into foreign countries; or . . . the list is endless.

And all of them need – and want – ongoing training in English . . . even though they already ‘know’ the language. And this is where the personal ESL trainer comes into the picture.

How do people acquire a foreign language?

Most of you probably have the idea that language learning is an ‘academic subject’ – probably because most of you learned your second language in high school/university classrooms. How, then, do you account for the large number of people who learned to speak a second, third, or fourth language outside of the classroom?

This is because learning language is not like learning physics or calculus – it doesn’t demand a special kind of intelligence. In fact, anyone who can speak one language well – in other words, everyone – can, theoretically, learn to speak other languages well. Yes, unless someone is hearing/speech impaired, there is nothing to prevent him from achieving the level he requires in spoken English.

The key, though, is how one learns a language and . . . for our purposes, how one handles the training. So –

How does an ESL trainer work?

A language trainer works pretty much the same way a physical trainer does: He demonstrates the correct form, gets his trainee to practice it until he gets it right and then helps him integrate it into his performance.

Obviously, a trainee with excellent body coordination will ‘get it right’ quickly and easily, while a trainee lacking this coordination will require more training strategies and encouragement.

An ESL student will come to a personal trainer with an accumulation of language usage, such as it is.

The PT’s job is:

  To locate his weaknesses – pretty much the same way a physical trainer locates weak muscle tone – and use strategies and techniques designed to help him overcome them.
 
  To locate his strengths and reinforce them.
 
  To ascertain his specific needs – and,
 
  To design a training program to meet these needs.
 
  To focus on his performance in pretty much the same way a personal physical trainer does.

Is there a demand for ESL trainers?

Exercise classes were very popular some years ago, until lots of people realized that they were wasting valuable time on exercises geared to the needs of the whole class . . . and the trend towards personal trainers began.

The same trend is beginning to be clearly felt in the field of ESL internationally: Why should someone sit in a classroom full of students – where only a very small part of the lesson is devoted to his own improvement in speaking . . . when he could have a personal trainer . . . and 100% of each and every lesson geared to his individual needs? Not to mention the convenience of adjusting lesson time to his own schedule – which, for busy professionals, is often a crucial issue.

How do you fit in?

You don’t need any certification to do this kind of work. You do, however, need to be ‘qualified’ in certain ways:

  You must have a very good command of the English language – not all native speakers have good language skills.
 
  You must have intellectual curiosity – though not necessarily a university degree.
 
  You must have a keen awareness of the contrastive linguistics (differences between the native and target languages) involved.
 
  You must be a ‘people’s person’ – someone who knows how to make others comfortable.

If you believe that you are qualified in these ways, this manual will guide you through the process of becoming a Personal ESL Trainer.

Why am I so confident of your success?

Because I have brought to this manual over thirty-five years of experience in the field of ESL. I am licensed to teach ESL on the high school level both in NYC and Israel, and have done both. I also hold LICC international certification to teach ‘English to Professionals’.

More to the point, however, is that I have been operating an English language institute for twenty-five years.

In this capacity,

  I have done placement testing, created and adapted courses and, most importantly,
 
  I’ve always trained my own staff – people like you! And, of course,
 
  I’ve done a considerable amount of the kind of personal ESL training I’m suggesting.

THINK ABOUT IT: If you are ‘qualified’ in the 4 ways I’ve listed –

  I can guide you in preparing yourself for this exciting, satisfying and lucrative career.
 
  I can provide you with all the techniques you will need.
 
  I can introduce you to the vast selection of materials available and show you what to choose and why.
 
  I can give you practical advice on how to get started.

Convinced? Then let’s begin!